{"id":92632,"date":"2016-02-29T08:00:23","date_gmt":"2016-02-29T13:00:23","guid":{"rendered":"https:\/\/optinmonster.com\/?p=92632"},"modified":"2020-01-01T00:15:08","modified_gmt":"2020-01-01T05:15:08","slug":"6-effective-ways-to-tailor-your-content-to-your-buyer-persona","status":"publish","type":"post","link":"https:\/\/optinmonster.com\/6-effective-ways-to-tailor-your-content-to-your-buyer-persona\/","title":{"rendered":"6 Effective Ways to Tailor Your Content to Your Buyer Persona"},"content":{"rendered":"

You’ve created a quality blog and it’s actually attracting visitors and sparking engagement. But what you ultimately want is to convert those visitors into customers \u2013\u00a0and if that doesn’t happen, then your marketing efforts are going to waste.<\/p>\n

There could be a million reasons for this, but a likely culprit is one most people never consider: you’re not tailoring your content to your buyer persona.<\/em><\/p>\n

What is a buyer persona, you ask? It’s a collection of qualities and traits you would likely find in your ideal customer.<\/p>\n

And if your blog isn’t generating leads<\/a>, it’s quite probable your content is failing to attract these important individuals<\/a>.<\/p>\n

Pinpointing Your Ideal Customer<\/h3>\n

Before we\u00a0go over a few strategies to help you\u00a0cater to them, let’s first quickly go over what is required to develop a buyer persona.<\/p>\n

First, start with what you know about your existing buyers and brand supporters.<\/p>\n

Next, add in what your market research reveals about your leads and potential buyers.<\/p>\n

Finally, bring it all together to create a fictional character of your ideal buyer. Be specific and include things like age, demographics, spending habits, family status, wants, desires, and more.<\/p>\n

Once you’ve done this, a clear picture should develop. And if you cater to this clearly-defined buyer persona, conversions will be easier, and you’ll save time and money by not targeting the wrong people.<\/p>\n

\"Target<\/p>\n

To learn more about developing\u00a0your buyer persona, be sure to check out How to Create Buyer Personas With Google Analytics<\/a> by Social Media Examiner and 150 Buyer Persona Questions You Must Ask<\/a> by Sujan Patel.<\/p>\n

Now that you know how to find your buyer persona, let’s go over how to create content that speaks to them. Here are six tips to help you do just that.<\/p>\n

1. Ask Your Audience<\/h3>\n

It might seem like common sense, but instead of pondering and guessing at what your ideal buyer wants to read, why not ask them?<\/p>\n

Run a Reader Survey<\/strong><\/p>\n

If your blog already has an audience of regular readers, and hopefully some mailing list subscribers, use a tool like SurveyMonkey<\/a> to run a small reader survey with your existing traffic.<\/p>\n

It’s quick and easy to get going (and potentially free depending on survey size), and the results will provide you with a snapshot of how your current readership feels.<\/p>\n

This is exactly what Bryan Collins\u00a0did. He posted the results on his blog<\/a> and found many of his readers wanted more practical writing tips, rather than the productivity methods he was writing about.<\/p>\n

This helped him align his brand better, and he even added a new tagline to his logo:<\/p>\n

\"Bryan
Source: Become A Writer Today<\/a><\/figcaption><\/figure>\n

Post a Question on Your Blog<\/strong><\/p>\n

Your business does have a blog<\/a>, right?<\/p>\n

Then you can try doing what Derek Halpern of Social Triggers<\/a> recently did \u2013 posing a question to your blog readers in one of your blog posts.<\/p>\n

Derek, being an entrepreneur, might have had an idea for a new product and needed some feedback from his audience.<\/p>\n

Or, he could have just been receiving emails from other struggling entrepreneurs and wanted to know if others felt the same way.<\/p>\n

What better way to tailor your content than by giving your audience exactly what they ask for?<\/p>\n

Either way, his post,\u00a02016: How to Make Real Progress This Year<\/a>,<\/em> invited his audience to leave blog comments<\/a> detailing their unfinished side projects:<\/p>\n

\"Derek<\/p>\n

Derek received hundreds of responses and in his next post<\/a> revealed that everyone had “too much on their plate.” So, he discussed how he handled his projects over the years and offered some sound advice to his loyal readers.<\/p>\n

Try following in Derek’s footsteps: have your audience tell you their struggles, and then provide them with your interpretation and solution.<\/p>\n

This helps build credibility. And if you targeted your question correctly, it can relate back to your product or service.<\/p>\n

2. Look at Your Competition<\/h3>\n

Find popular blogs and businesses in your industry and take a good look at the type of content they put out.<\/p>\n

What posts spark engagement? Do certain topic areas get more comments, social shares, and inspire more involved discussions?<\/p>\n

A good example of this is with blogs in the WordPress niche. There are many sites dedicated to WordPress tutorials and reviews<\/a>. While more than one site might do a review on a particular service \u2013\u00a0let’s say OptinMonster<\/a> \u2013 each with a different spin, you can stand out by creating content that’s:<\/p>\n